EMAIL MARKETING
Useful messages. Thoughtfully delivered.
Build a repeatable campaign process from contact preparation to content review and delivery reporting.
Prepare a campaign that can be reviewed before sending.
Bring the audience, message, approvals and sending requirements into one clear brief.
01
Connect the audience to a useful message.
The campaign starts with the reason someone should receive it and the action you want them to take. We discuss the contact source, segmentation, template and personalisation fields before configuring the agreed workflow.
- Confirm permission and unsubscribe handling for the audience.
- Map contact fields and fallback text.
- Review message variants and destination links.
02
Test the journey and review the available results.
A test should check more than the subject line. Review the sender details, layout, links and personalisation using representative records. After delivery, interpret provider reporting alongside the campaign goal.
- Approve a test version before the agreed send.
- Confirm schedule, sending provider and limits.
- Review delivery issues and the next campaign changes.
Check the whole message journey before a send.
Campaign preparation includes audience information, personalisation and the destination after the click. Review the agreed journey using representative records.
Review recipient fields
Confirm which fields supply personalised content and what happens when a value is missing. Keep audience permissions and unsubscribe handling part of the agreed process.
Review the message
Check the sender details, subject, layout, attachments and links. Use test records that include long names or missing optional fields, not just a perfect example.
Review the follow-through
Confirm where each call to action leads and who handles resulting enquiries. Interpret sending-provider results against the original campaign purpose.