SOCIAL MEDIA
A shared plan for your next post.
Bring campaign ideas, creative assets and approvals into a coordinated content calendar.
Give content a clear path from idea to publication.
Combine a useful content plan with platform-specific creative, review responsibilities and a publishing schedule.
01
Build the calendar around the message.
Each post needs a purpose, audience and appropriate format. We can scope content themes, captions and creative requirements alongside the channels your business uses.
- Define the offer and message for each campaign.
- Prepare the copy and required media formats.
- Keep the reviewer and planned date visible.
02
Agree approval and publishing responsibilities.
Publishing depends on the account permissions and features available through the chosen platform. We assess the proposed connection, review who approves content and plan what happens when an item cannot be published.
- Use authorised account access where supported.
- Confirm approval before scheduling agreed content.
- Review published work and record the next improvements.
Keep the content calendar connected to approvals.
A schedule is only useful when the team knows what is ready and who is responsible. Define the steps between an idea and an approved post.
Plan the format
Agree the channel, intended audience and creative format for each item. A short video, product image and text update require different preparation even within one campaign.
Review the complete post
Assess the caption, image, link and planned timing together. Make the reviewer and revision process clear before marking an item as ready to publish.
Handle the follow-up
Discuss responsibility for publishing issues, comments and messages. Keep account access and platform limitations visible in the agreed scope.